90 Days to a Product
Table of Contents
| Acknowledgements | 5 |
| Introduction | 7 |
| Section 1 – The Design Phase | 9 |
| Creation Calendar | 9 |
| A Common Dilemma | 11 |
| Why Products? | 12 |
| Packaging your ideas into products Common Blocks The Antidote to Common Blocks |
13 15 16 |
| Butt Time & A Kitchen Timer | 16 |
| Create your Sales and Prospect Funnel | 17 |
| Why people don’t jump right into product development | 19 |
| Setting up an R&D Team | 19 |
| Getting Started Sample Invitation |
20 21 |
| Automating your R&D Team | 22 |
| Why people join R&D Teams | 22 |
| R&D Team Results | 23 |
| The optimum size for your R&D Team | 23 |
| Guidelines for working with your R&D Team | 24 |
| Use your R&D Team early and use them often Why people don’t start R&D Teams |
24 25 |
| The benefits to you of creating an R&D Team | 25 |
| Getting the best feedback from your R&D Team | 27 |
| Responding to your R&D Team | 28 |
| Target Market and Niche | 29 |
| Choose your Target Market – by Tessa Stowe | 29 |
| Go Narrow! | 31 |
| On Being “Enough” | 36 |
| Section 2 – The Construction Phase | 37 |
| Creation Calendar | 37 |
| Teleclass Basics #1 Primary motivation for leading teleclasses Benefits of teaching or attending teleclasses Differences between “live” training and a Teleclass |
38 38 39 40 |
| Teleclass Basics #2 | 40 |
| Designing your Teleclass for Success Bridge Lines |
40 42 |
| Audio | 43 |
| Audio Recording | 46 |
| Transcription Service Providers | 47 |
| Virtual Assistants (VAs) | 47 |
| eCourses | 48 |
| eCourse Structure and Templates | 49 |
| Lesson Structure | 50 |
| Optional Items | 50 |
| Sample Template – by Don Morris | 51 |
| How to Set up Auto Responders The Evergreen Concept |
55 57 |
| Shopping Cart | 58 |
| Editors | 59 |
| Ghost Writers | 59 |
| Patent and Trademark | 60 |
| Online Surveys | 60 |
| Self Publishing | 60 |
| Print on Demand | 61 |
| Press Releases | 62 |
| PDF (Portable Document Format) Files | 62 |
| Finding & Working with Interns | 63 |
| Section 3 – Testing/Marketing/Delivery | 69 |
| Creation Calendar | 69 |
| How to handle negative feedback | 70 |
| $50 Logos | 71 |
| Logo Design Software | 71 |
| eBook Cover Design | 72 |
| Web Design | 73 |
| Product Names and Domain Names | 73 |
| Domain Forwarding | 74 |
| Brainstorming Name Ideas | 74 |
| Slippery Slope (or One Banana) Sales Letters 13 Steps to a “Slippery Slope” Online Sales Letter – by Alexandria K. Brown |
74 75 |
| Start your Marketing Engines (Sales Letter) Now | 78 |
| Push Button Sales Letter | 78 |
| Sample Sales Letters | 79 |
| Ideal reading level for Sales Copy | 80 |
| Format for Promoting a Product in your eZine | 81 |
| Building your Database | 82 |
| 15 Easy Ways to Grow your Subscriber List – by Alexandria K. Brown | 82 |
| Online Networking | 85 |
| Yahoo Groups | 85 |
| Online Networking Groups Your Marketing Funnel | 86 |
| Fix Holes in your Marketing Funnel – by Milana Leshinsky | 86 |
| Client Testimonials | 90 |
| Psychology of Color in Marketing | 92 |
| Promoting during a presentation | 92 |
| Speaking Fees | 93 |
| Speaking to Groups | 94 |
| Conclusion | 95 |
| A Special Invitation | 97 |
| About the Author | 98 |
| What our clients have to say | 100 |
| Other offerings from Alicia Smith | 102 |
Purchase the 90 Days to a Product Resource Companion for $79
“Alicia has a wealth of information about creating products. She keeps the classes small enough to give individualized attention during the weekly calls. And the others in the class serve as a great Research and Development team for bouncing off ideas with each other. I really appreciated their timely feedback about my book title and book cover design! ” 
This program moved me from a place of uncertainty to one of powerful intention. It happened as the result of following Alicia’s wise and resourceful guidance. Many people have ideas but Alicia’s program helps them become a real, tangible, income-generating product. How much money have you lost by not capitalizing on your ideas? Don’t wait another day! Sign up for Alicia’s eBook and get your ideas up and running!
“Alicia is amazing. In doing this program and under her guidance I have completed 2 projects and am beginning a third in only 60 days! She is inspiring, kind, gives amazing and honest feedback and really knows her stuff. I am going to take this program again so I can take my products to a new level!
Alicia, ROCKS! ”
“I always have a million ideas of things to create and market, but I didn’t choose one idea and focus on it until I worked through Alicia’s 90 Days to a Product. Not sure where to start, I choose what I’ve been living and breathing for seven years—teaching and mentoring new coaches to establish their coaching businesses. I was surprised how much knowledge and how many resources I already had to share. The structure of the 90 day program and Alicia’s resources helped me to pull together a product I am proud of!”